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Department: Sales & Marketing
Designation: Sales Executive
Reporting To: Sales & Marketing Manager

Role Purpose

To achieve assigned sales targets through lead generation, new customer development, customer follow-up, order conversion, collection, and effective customer relationship management.

Key Responsibilities / KRAs

1. Sales Target Achievement

• Achieve assigned monthly and annual sales and revenue targets.
• Monitor individual performance against assigned targets.

2. Lead Generation

• Generate qualified leads through:
• Customer visits
• Market research
• References
• Business directories
• Digital platforms
• Existing customer references
• Other approved sources

3. Customer Follow-Up & Order Conversion

• Regularly follow up with prospects and customers.
• Follow up on enquiries, quotations, samples, negotiations, and orders.
• Convert qualified opportunities into sales.

4. Customer Relationship Management

• Maintain regular contact with customers.
• Understand customer requirements and provide relevant information.
• Develop relationships to generate repeat and long-term business.

5. Customer Complaint Coordination

• Receive and communicate customer complaints to the concerned internal department.
• Coordinate for timely resolution and provide follow-up to the customer.

6. Market Information

• Collect information regarding:
• Competitor activities
• Market prices
• Customer requirements
• New products/applications
• Market trends
• Customer feedback
• Report important market information to the reporting manager.

7. Documentation & Reporting

• Maintain accurate records of:
• Customer visits
• Leads
• Enquiries
• Quotations
• Orders
• Customer follow-ups
• Collections
• Customer complaints
• Submit daily, weekly, and monthly reports to management within the specified timelines.

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Department: Sales & Marketing
Designation: Sales & Marketing Manager
Reporting To: Management / General Manager

Role Purpose

To lead the Sales & Marketing function, achieve revenue and profitability targets, develop new markets and customers, strengthen key accounts, and ensure sustainable business growth.

Key Responsibilities / KRAs

1. Sales & Marketing Strategy

• Develop and implement effective sales and marketing strategies for business growth.
• Identify new markets, applications, products, and business opportunities.
• Review and improve sales strategies based on market conditions and business requirements.

2. Team Leadership & Performance

• Lead, guide, motivate, and monitor the sales team.
• Set individual targets and monitor performance against agreed KRAs.
• Conduct regular performance reviews and provide guidance to improve team productivity.

3. Customer & Key Account Management

• Maintain strong relationships with key customers.
• Personally support the team in handling major customers and high-value business opportunities.
• Develop strategies for customer retention and repeat business.

4. Collection & Credit Control

• Ensure timely collection of outstanding payments.
• Monitor overdue accounts and take necessary actions to minimize outstanding receivables.
• Maintain strict control over bad debts and credit exposure.

5. Cross-Selling & Upselling

• Identify opportunities for cross-selling and upselling products to existing and new customers.
• Increase customer value through additional products, applications, and business segments.

6. Customer Complaints

• Monitor major customer complaints and ensure timely resolution.
• Coordinate with Quality, Production, Technical, and other departments for effective corrective action.

7. Market & Competitor Analysis

• Analyze market trends, competitor activities, pricing, customer requirements, and industry developments.
• Identify potential threats and opportunities and report the same to management.

8. Forecasting & Reporting

• Prepare and review annual and monthly sales forecasts.
• Prepare business development plans and customer development strategies.
• Submit accurate and timely reports covering sales, leads, customers, collections, forecasts, visits, and market developments.

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Department: Sales & Marketing
Designation: Assistant Sales & Marketing Manager
Reporting To: Sales & Marketing Manager

Role Purpose

To support the Sales & Marketing Manager in achieving business targets, managing assigned customers and territories, developing new business, and ensuring effective sales and collection activities.

Key Responsibilities / KRAs

1. Sales Target Achievement

• Support the Sales & Marketing Manager in achieving annual and monthly sales and revenue targets.
• Achieve assigned individual and territory/customer-wise targets.

2. Lead Generation & Conversion

• Generate qualified leads through market visits, references, digital platforms, directories, and other approved sources.
• Follow up with prospects and convert qualified leads into business opportunities.
• Maintain a healthy and updated sales pipeline.

3. New Customer Development

• Identify and develop new customers.
• Explore new markets, applications, and business segments.
• Prepare customer development plans as required.

4. Collection & Outstanding Control

• Follow up regularly for timely payment collection.
• Monitor outstanding and overdue payments.
• Support management in reducing outstanding receivables and avoiding bad debts.

5. Complaint & Internal Coordination

• Coordinate with internal departments for timely resolution of customer complaints.
• Follow up on technical, commercial, quality, delivery, and other customer-related issues.

6. Market Intelligence

• Conduct market research.
• Collect information regarding competitors, pricing, customer requirements, market trends, and new opportunities.
• Provide relevant market feedback to management.

7. Planning & Reporting

• Prepare customer development plans.
• Monitor sales activities and support junior team members when required.
• Submit accurate and timely sales, collection, lead, visit, enquiry, and customer development reports.

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