Department: Sales & Marketing
Designation: Sales & Marketing Manager
Reporting To: Management / General Manager
Role Purpose
To lead the Sales & Marketing function, achieve revenue and profitability targets, develop new markets and customers, strengthen key accounts, and ensure sustainable business growth.
Key Responsibilities / KRAs
1. Sales & Marketing Strategy
Develop and implement effective sales and marketing strategies for business growth.
Identify new markets, applications, products, and business opportunities.
Review and improve sales strategies based on market conditions and business requirements.
2. Team Leadership & Performance
Lead, guide, motivate, and monitor the sales team.
Set individual targets and monitor performance against agreed KRAs.
Conduct regular performance reviews and provide guidance to improve team productivity.
3. Customer & Key Account Management
Maintain strong relationships with key customers.
Personally support the team in handling major customers and high-value business opportunities.
Develop strategies for customer retention and repeat business.
4. Collection & Credit Control
Ensure timely collection of outstanding payments.
Monitor overdue accounts and take necessary actions to minimize outstanding receivables.
Maintain strict control over bad debts and credit exposure.
5. Cross-Selling & Upselling
Identify opportunities for cross-selling and upselling products to existing and new customers.
Increase customer value through additional products, applications, and business segments.
6. Customer Complaints
Monitor major customer complaints and ensure timely resolution.
Coordinate with Quality, Production, Technical, and other departments for effective corrective action.
7. Market & Competitor Analysis
Analyze market trends, competitor activities, pricing, customer requirements, and industry developments.
Identify potential threats and opportunities and report the same to management.
8. Forecasting & Reporting
Prepare and review annual and monthly sales forecasts.
Prepare business development plans and customer development strategies.
Submit accurate and timely reports covering sales, leads, customers, collections, forecasts, visits, and market developments.
